Rafael Sales - Producer
  • About
  • Game Dev
  • Publishing

LOONEY TUNES WORLD OF MAYHEM


role

Senior Producer

PLATFORM

iOS, Android

TEAM SIZE

50+

dev time

3 years
Build your epic toon team and wage wacky battles for control of the Looney Tunes World of Mayhem.
​
Ready to finally drop an Acme safe on Roadrunner? Now you can. Is it rabbit season or duck season? This time you decide.

PROJECT CHALLENGES

coming soon

Turma do Chico Bento


role

Producer

platform

Facebook, Orkut

team size

25

dev time

1 year

release year

2012

dev studio

Insolita Studios

publisher

Level Up!

LINKS

Story on UOL Jogos
Story on G1
Story on Olhar Digital
Theme music

award

Imagem
Best Brazilian game at 2012 EGW Awards.

game overview

You can create your character with Mauricio de Sousa's art style and explore a world full of adventures with Chuck Billy 'n' Folks (Turma do Chico Bento, in Portuguese) on this social game!

The game concept is deeply based on the IP's power, which completed 50 years in 2012, and because of that goes far beyond the traditional social farm games, showing fun stories, a lot of scenarios and minigames. The game reached 2 million MAU (monthly active users).

project challenges

  • As a Scrum Master I've teached Scrum for a big team of 25 people;
  • I've helped the team to work in best circumstances, avoiding issues before they happen and cleaning impediments when appear;
  • I was the responsible of communication between Insolita Studio, the publisher Level Up! and the licensor Mauricio de Sousa Produções.

GAMEPLAY video

ucan - 2011 imagine cup champion


role

Mentor

platform

PC

team size

5

developed in

1 year

release year

2011

links

Story on Fantástico
Victory video

award

Imagem
Game Design's world champion of Imagine Cup 2011.

game overview

You wake up from a nightmare and realize that the world needs your help. To help the city you can perform small actions like collecting garbage, and big ones, like building schools, to prevent and correct natural and social issues, like epidemics and illiteracy. By doing this you mobilize volunteers to help you in your mission.

UCAN was the Game design's world champion of Imagine Cup 2011, in New York.

project challenges

  • As a mentor, I've helped the students to develop the best game possible, getting involved with game design decisions and project management;
  • Deliver a great game is not enough to win the Imagine Cup. The jury was composed by respected professionals from game industry, like Tetsuya Mizuguchi and Tracy Fullerton. Because of that, we've created an awesome presentation to show all the good points.

GAMEPLAY video

servir mania


role

Producer

platform

Browser

team size

8

developed in

4 months

release year

2014

company

Aennova

game overview

Gol's costumers are arriving at airports to the World Cup in Brazil and you need to answer them quickly, before they go out unsatisfied!

Balance fun and teaching is the biggest challenge of any serious game and this game deliver this kind of quality for 18 thousand of Gol's employee. During the 23 levels the player find a casual and fun gameplay, where costumers need to be dragged to Gol's employees.

project challenges

  • The project started with a weak mechanic and we hired a consultant specialized on casual gameplay to redesign the game concept and improve deeply the fun;
  • The pre-production phase lasted 1 month, because we prototyped a lot to ensure that the core-mechanic was perfect;
  • We playtested the game with dozens of people to ensure that the game was easy to learn and engaging;
  • I was the responsible of the contact between the client and the studio, aligning all the time the stakeholder's satisfaction.

GAMEPLAY VIDEO

video protected by password: aennova

net poker


role

Producer

platform

iPhone, iPad & Facebook

team size

8

developed in

4 months

release year

2013

company

PixFly

game overview

Play Texas Hold’em online multiplayer with the NetCartas style, Brazilian leader on this segment, with fun visuals and addictive mechanic.

project CHALLENGES

  • Develop a game for 4 different platforms (NetCartas portal, Facebook, iPhone and iPad) is a huge challenge. The goal was deliver to users a great cross-platform experience, where they could play with the same account in every available platform;
  • As a Scrum Master, I've helped the team cleanning constant impediments, whereas it was the first mobile project of them;
  • I've splitted the Product owner role with the game designer, taking important decisions about gameplay, interface and any other issue to ensure a great game.

e-var


role

Producer

platform

Browser

team size

8

developed in

6 months

release year

2013

Company

Aennova

game overview

You need to manage a big merchandising team on this strategy game of Mondelez, solving issues of the coordinators' routine.

project challenges

  • Simulators are hard projects to develop because they need complex systems to deliver reality for players. The game design team created a system that was at same time deep for users and possible for programmers;
  • In serious game industry is necessary deliver with the game some report to the HR team analyze the users' performance. On this project the client asked for a very complete report, that showed every action of users. The HR team talked monthly with all employees with bad results to help them.

GAMEPLAY VIDEO

video protected by password: aennova

ironman


role

Producer

platform

Browser

team size

5

developed in

3 months

release year

2014

company

Aennova

game overview

The Ironman Netshoes game purpose a quiz with fun aspects, where the employees answer topcis about the company in 4 sports: running, cycling, swimming and soccer.

project challenges

  • The client briefed us that their HR team needs a quiz game where they could manage the questions in an autonomous way. So we developed a tool which they easily manage all the content;
  • Our client's vision was something so funny than recent successful quiz games, like QuizUp and Trivia Crack. In the other hand we had a small budget, that made it impossible to develop multiplayer features. Then we took care of the small detais of art, audio and gameplay to deliver a funny game. In the end, we really laughed with the animations of falling.

GAMEPLAY VIDEO

video protected by password: aennova

dysrhythmia


role

Producer

platform

PC & iPhone

team size

5

company

Indie group

links

Story on Arena iG
Story on GamesFoda

game overview

Control a heartbeat in this endless rhythm game! Get pulses to keep on going for as long as you can, but don’t beat off the rhythm or you will be BEATen!

Dysrhythmia has born in Global Game Jam 2013 where the theme was heartbeat. The PC version developed in GGJ was well-accepted by media and the team has decided to develop the game for mobile devices

The project was finalist of 2013 SBGames' Game Festival.

project challenges

  • When you develop an indie game with a small team is impossible stays just in the management. So I've helped in some game design and interface design decisions;
  • Port the gameplay from PC to mobile was a really task, to maintain all the fun aspects of PC version and explore all the new discoveries in mobile.
  • The game stays in development.

gameplay video

shadow of light


role

Art Manager

platform

PC

team size

25

developed in

1 year and a half

release year

Cancelled in 2009

company

Make Wish (developer) GNN (publisher)

game overview

On this ludic universe you will find medieval scenarios and fantastic characters, like unicorns, orcs, minotaurs, giants and ghosts. Shadow of Light is a MMORPG that purpose deep character evolution and innovative mechanics of PvP combat.

project challenges

  • The project started with just 5 guys and reached in a team of 25. I've started as a 3D animator and became Art Manager to lead a team of 10 artists;
  • The company committed the most common mistake of start-ups: begin with a high complex project, like a MMORPG. After 1 year and half the project was cancelled because of budget and I've realized how important is the project manager role.

gameplay video

media

Imagem
Story on EGW magazine, biggest videogame magazine in Brazil.
Powered by Create your own unique website with customizable templates.